Freepik Launches Unlimited AI Image and Video Generation for Premium Users

[rodeoneerer]

Freepik has shaken up the AI image generation market with a major announcement: Premium+ and Pro subscribers will now have access to unlimited image creation. This marks a major departure from the credit-based systems used by most AI platforms, which often limit how many images a user can generate before paying for more tokens.

According to Freepik’s founder and CEO Joaquín Cuenca, the goal is to remove friction and make creativity more accessible. “Instead of counting tokens or worrying about limits, we want users to focus on creating,” he explained. This philosophy reflects a broader shift in the generative AI space, where usability and user freedom are becoming just as important as output quality.

The change doesn’t come free—unlimited generation is exclusive to paying subscribers—but it still represents a bold move in a competitive industry. Freepik has also introduced unlimited video generation for a limited time in July, although each model comes with its own constraints, such as a 768p resolution cap for the MiniMax model.

In addition to this announcement, Freepik is relaunching its mobile app for iOS and Android, offering users on-the-go access to AI image and video creation tools. Cuenca emphasized that the goal is to blend simplicity with power, making Freepik “the standard for what a creative platform with AI should be: accessible, useful, and user-focused.”

While questions remain about how sustainable unlimited generation will be long-term, this move could significantly expand Freepik’s user base. Whether it’s a lasting revolution or a short-term surge, Freepik has made one thing clear—it wants to lead the next generation of creative AI tools.

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